Diana Ortiz

UX & Graphic Designer | 15+ years crafting seamless digital experiences

I’m a UX and Graphic Designer with 15+ years of experience. My expertise lies in creating intuitive and engaging interfaces that enhance usability and drive meaningful interactions.

I started my career as a graphic designer, illustrator, and web designer, which gave me a strong foundation in visual communication. Over time, my focus evolved towards UX design and design direction, where I specialized not only in interaction, interfaces, and usability but also in aligning projects with business objectives, ensuring strategic solutions that balance creativity, functionality, and feasibility.

I thrive in cross-functional teams, collaborating with developers, marketing specialists, and product managers to create user-centered solutions. My problem-solving approach allows me to tackle complex design challenges with a practical and efficient mindset.

Beyond design, I am passionate about continuous learning, exploring new technologies, and understanding human behavior to enhance digital experiences. I believe that great design is not just about aesthetics—it’s about solving real problems and creating meaningful connections between users and products.

Professional Experience

Diaorva Design (2023 - Present)

UX, UI & Graphic Designer | Consultant

Santillana (2023 - Present)

Educational Illustrator

INTO Consultancy (2018-2023)

Head of Design

INTO Consultancy (2015-2018)

UI/UX and Graphic Designer

Upifania Diseño Gráfico (2010-2017)

Owner, Graphic Designer

Ediciones Santillana (2012-2015)

Illustrator

Carvajal Educación (2012-2013)

Illustrator

Ediciones Nuevo México (2012-2013)

Illustrator

McGraw-Hill Interamericana Editores (2010-2012)

Illustrator

Eli Lilly Logo

Eli Lilly and Company (2008-2010)

Corporate Affairs Associate

Special Olympics Logo

Special Olympics Mexico (2007-2008)

Graphic Designer

Ediciones Larousse (2007-2008)

Illustrator

Education

Universidad Iberoamericana (2004-2008)

Bachelor's Degree, Graphic Design, Mexico City

UNAM (2011-2013)

Master or Arts

Aula Virtual (2011-2012)

Web Page, Digital Multimedia and Information Resources

Certificates

Google UX Design Certificate (2023)

Professional certificate program

See Credential

Human Centered Design for AI (2024)

Ethical principles and best practices for creating more intuitive and responsible AI experiences

See credential

Enterprise Design Thinking Practitioner (2024)

Enterprise Design Thinking applied to business environments, focusing on collaboration, innovation, and user-centered solutions at scale

See credential

Hubspot - Growth Driven Design (2022)

Build and optimize websites that drive growth.

See Credential

Visual Elements of User Interface Design (2019)

Design-centric approach to user interface (UI) and user experience (UX) design

See credential

Additional Achievements

INJUVE/CDMX RTP Contest (2014)

Selected as one of the winning designs for the Public Passenger Transportation Service (RTP) in the CDMX Government Illustration Contest “Design your RTP,” organized by GDF, INJUVE, and DINA in 2014, with the theme of promoting respect and non-discrimination in public transport.

Editorial Resistencia (2012)

Collaborated as an illustrator for the book “Benzulul” by mexican writer Heraclio Zepeda, which was published by Edduba in 2012.

Tools & Software