{"id":119777,"date":"2021-07-07T00:14:55","date_gmt":"2021-07-07T00:14:55","guid":{"rendered":"https:\/\/diana-ortiz.com\/?post_type=portfolio&#038;p=119777"},"modified":"2025-07-23T22:32:16","modified_gmt":"2025-07-23T22:32:16","slug":"sennheiser-ecommerce","status":"publish","type":"portfolio","link":"https:\/\/diana-ortiz.com\/es\/portfolio\/sennheiser-ecommerce\/","title":{"rendered":"Tienda en l\u00ednea de Sennheiser"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-wayh-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-designer-sennheiser-website-diaorva-scaled.webp);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-wayh-bg\" style=\"opacity: 0.1;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"font-136269 fontheight-357766\" ><span>Transforming E-Commerce Experience with a New Website for a Renowned Audio Company&#8217;s High-Fidelity Products<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-1 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-5 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Cliente<\/span><\/h3><div><p>Mundo Sennheiser<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h4\" ><span>A\u00f1o<\/span><\/h3><div><p>2021<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Funci\u00f3n<\/span><\/h3><div><p>Dise\u00f1ador UX\/UI<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Herramientas<\/span><\/h3><div><p>Adobe XD, PS, AI<br \/>\nMiro, Monday<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Identificaci\u00f3n del Problema Inicial<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>El cliente, una empresa de audio especializada en el dise\u00f1o y producci\u00f3n de productos de alta fidelidad, se enfrent\u00f3 a varios problemas con su sitio web de comercio electr\u00f3nico. En primer lugar, el sitio web no estaba optimizado para la venta, lo que resultaba en una experiencia de navegaci\u00f3n complicada, p\u00e1ginas de productos poco informativas y un proceso de pago engorroso. Como resultado, el sitio web ten\u00eda un bajo rendimiento en t\u00e9rminos de generaci\u00f3n de ventas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Adem\u00e1s, el sitio web carec\u00eda de un control adecuado de inventario, lo que llevaba a la falta de disponibilidad frecuente de productos y a clientes frustrados que no pod\u00edan completar sus compras.<\/p>\n<p>Por \u00faltimo, el dise\u00f1o del sitio web estaba desactualizado y no se alineaba con la identidad de marca de la marca global principal, no logrando retratar de manera efectiva la imagen moderna de la empresa.\"<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Objetivo del proyecto<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Desarrollar un sitio web de comercio electr\u00f3nico que se alinee perfectamente con la marca de la empresa global y brinde una experiencia de compra en l\u00ednea superior para los clientes de una reconocida empresa de audio, especializada en productos de alta fidelidad.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Requisitos de dise\u00f1o del sitio web<\/strong><\/p>\n<ul>\n<li>Dise\u00f1o adaptable para todos los dispositivos<\/li>\n<li>Consistencia de marca<\/li>\n<li>Navegaci\u00f3n intuitiva<\/li>\n<li>P\u00e1ginas informativas de productos<\/li>\n<li>Proceso de pago simplificado<\/li>\n<li>La gesti\u00f3n del inventario<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>P\u00fablico objetivo<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Audi\u00f3filos y entusiastas de la m\u00fasica<\/strong><br \/>\nPersonas que sienten una gran pasi\u00f3n por el audio y la m\u00fasica de alta calidad y que buscan productos de audio de primera calidad para mejorar su experiencia auditiva.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Profesionales de la m\u00fasica y DJs<\/strong><br \/>\nM\u00fasicos, DJs e ingenieros de sonido profesionales en M\u00e9xico que conf\u00edan en micr\u00f3fonos, sistemas inal\u00e1mbricos y soluciones de monitoreo de calidad profesional para sus presentaciones, grabaciones de estudio y eventos en vivo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Comunidad de juegos y deportes<\/strong><\/p>\n<p>La creciente comunidad de juegos y deportes electr\u00f3nicos en M\u00e9xico busca los auriculares y accesorios de audio para juegos de Sennheiser para mejorar su experiencia de juego con sonido envolvente y comunicaci\u00f3n clara.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Usuarios m\u00f3viles y en movimiento<\/strong><br \/>\nPersonas conocedoras de la tecnolog\u00eda en M\u00e9xico que priorizan la portabilidad y la conveniencia y eligen la gama de aud\u00edfonos inal\u00e1mbricos de Sennheiser para disfrutar de m\u00fasica, podcasts y otro contenido multimedia mientras est\u00e1n en movimiento.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-5\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Desaf\u00edos o restricciones clave<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Experiencia del usuario<\/strong><\/p>\n<p>Optimizar el sitio web para dispositivos m\u00f3viles, teniendo en cuenta el alto uso de dispositivos m\u00f3viles en M\u00e9xico, y garantizar una experiencia fluida y amigable para el usuario en una variedad de tama\u00f1os de pantalla y sistemas operativos m\u00f3viles.<\/p>\n<p>Crear una interfaz intuitiva y f\u00e1cil de usar, simplificar el proceso de pago y optimizar la experiencia general del usuario para aumentar las tasas de conversi\u00f3n y aumentar las ventas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Brand Alignment:<\/strong><\/p>\n<p>Asegurando que el nuevo sitio web de comercio electr\u00f3nico se ajuste a las directrices de la marca global y mantenga la consistencia en cuanto a la identidad visual, el tono de voz y el mensaje general de la marca.<\/p>\n<p>Adaptar el sitio web al mercado local en M\u00e9xico, incluyendo la traducci\u00f3n del idioma, la conversi\u00f3n de divisas y contenido culturalmente relevante para conectar con la audiencia objetivo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-6\"><div class=\"row single-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Detalles del Estudio de Investigaci\u00f3n<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>An\u00e1lisis de competidores<br \/>\n<\/strong>Aunque no existen otras aplicaciones de recetas de empresas competidoras, todav\u00eda hay muchas aplicaciones de recetas importantes para revisar. Al analizar sus caracter\u00edsticas, podemos identificar las caracter\u00edsticas esenciales y los elementos diferenciadores.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Entrevista a los Interesados<br \/>\n<\/strong>Al hablar con los interesados, podr\u00edamos obtener informaci\u00f3n sobre las necesidades, preferencias y expectativas de diferentes grupos de personas que usar\u00edan la aplicaci\u00f3n. Esta informaci\u00f3n podr\u00eda utilizarse posteriormente para mejorar el dise\u00f1o, las caracter\u00edsticas y el contenido de la aplicaci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Creaci\u00f3n de personas<br \/>\n<\/strong>Cre\u00e9 estas representaciones ficticias bas\u00e1ndome en la informaci\u00f3n que me proporcionaron y en la investigaci\u00f3n que realic\u00e9.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-7\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div id=\"gallery-113545\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-119812  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 82.2%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-113545\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva-150x150.jpg\" data-lg-size=\"1217-1000\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-119812\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva.jpg\" width=\"1217\" height=\"1000\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva.jpg 1217w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva-300x247.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva-1024x841.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva-768x631.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva-350x288.jpg 350w\" sizes=\"(max-width: 1217px) 100vw, 1217px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-119813  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 88.8%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_2.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-113545\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_2-150x150.jpg\" data-lg-size=\"1126-1000\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-119813\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_2.jpg\" width=\"1126\" height=\"1000\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_2.jpg 1126w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_2-300x266.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_2-1024x909.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_2-768x682.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_2-350x311.jpg 350w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-119814  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 88.8%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_3.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-113545\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_3-150x150.jpg\" data-lg-size=\"1126-1000\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-119814\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_3.jpg\" width=\"1126\" height=\"1000\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_3.jpg 1126w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_3-300x266.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_3-1024x909.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_3-768x682.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/diana-ortiz-persona-website-designer-diaorva_3-350x311.jpg 350w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-8\"><div class=\"row single-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Dise\u00f1o<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Durante esta etapa, desarroll\u00e9 wireframes, maquetas y prototipos de alta fidelidad<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-119824\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_Diana-Ortiz-designer-wireframes.jpg\" width=\"1599\" height=\"1500\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_Diana-Ortiz-designer-wireframes.jpg 1599w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_Diana-Ortiz-designer-wireframes-300x281.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_Diana-Ortiz-designer-wireframes-1024x961.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_Diana-Ortiz-designer-wireframes-768x720.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_Diana-Ortiz-designer-wireframes-1536x1441.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_Diana-Ortiz-designer-wireframes-350x328.jpg 350w\" sizes=\"(max-width: 1599px) 100vw, 1599px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 66%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz.webp\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-185455\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz-150x150.webp\" data-lg-size=\"2030-1339\"><img decoding=\"async\" class=\"wp-image-119805\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz.webp\" width=\"2030\" height=\"1339\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz.webp 2030w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz-300x198.webp 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz-1024x675.webp 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz-768x507.webp 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz-1536x1013.webp 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/imagen-sennheiser-guia-ui-interfaz-350x231.webp 350w\" sizes=\"(max-width: 2030px) 100vw, 2030px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 59.8%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/4eeecb91052913.5e2797783419d.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-159430\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/4eeecb91052913.5e2797783419d-150x150.jpg\" data-lg-size=\"1200-717\"><img decoding=\"async\" class=\"wp-image-118407\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/4eeecb91052913.5e2797783419d.jpg\" width=\"1200\" height=\"717\" alt=\"Sennheiser Website Design by Diana Ortiz\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/4eeecb91052913.5e2797783419d.jpg 1200w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/4eeecb91052913.5e2797783419d-300x179.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/4eeecb91052913.5e2797783419d-1024x612.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/4eeecb91052913.5e2797783419d-768x459.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/4eeecb91052913.5e2797783419d-350x209.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-9\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-119804\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser-interfaz-diseno.webp\" width=\"2030\" height=\"1707\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser-interfaz-diseno.webp 2030w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser-interfaz-diseno-300x252.webp 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser-interfaz-diseno-1024x861.webp 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser-interfaz-diseno-768x646.webp 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser-interfaz-diseno-1536x1292.webp 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser-interfaz-diseno-350x294.webp 350w\" sizes=\"(max-width: 2030px) 100vw, 2030px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Testing o evaluaci\u00f3n<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Durante el desarrollo del sitio web de comercio electr\u00f3nico para los productos de alta fidelidad de la empresa de audio, se realizaron pruebas exhaustivas para garantizar una experiencia de usuario perfecta. Un equipo dedicado de tres personas trabaj\u00f3 en colaboraci\u00f3n para completar con \u00e9xito las compras e identificar \u00e1reas de mejora.<\/p>\n<p>El proceso de prueba implic\u00f3 simular interacciones t\u00edpicas con los clientes, incluida la exploraci\u00f3n de productos y la finalizaci\u00f3n de compras. Se probaron varios m\u00e9todos de pago, mientras que tambi\u00e9n se verific\u00f3 la precisi\u00f3n del inventario y la integraci\u00f3n con los sistemas CRM y ERP.<\/p>\n<\/div><div class=\"uncode_text_column\" ><p>Seg\u00fan las pruebas, se identificaron varias \u00e1reas clave de mejora<\/p>\n<ol>\n<li>Agilizaci\u00f3n del proceso de pago: simplificar y optimizar el proceso de pago para mejorar la eficiencia y la facilidad de uso.<\/li>\n<li>Mejora de la capacidad de respuesta m\u00f3vil: optimizaci\u00f3n del sitio web para diferentes dispositivos m\u00f3viles y tama\u00f1os de pantalla para brindar una experiencia fluida a los usuarios en movimiento.<\/li>\n<li>Abordar problemas de usabilidad: recopilar comentarios de las sesiones de prueba para identificar y resolver cualquier problema de usabilidad o posible confusi\u00f3n del usuario.<\/li>\n<li>Incorporaci\u00f3n de comentarios de los usuarios: integraci\u00f3n de los comentarios y preferencias de los usuarios para mejorar de forma iterativa la experiencia general del usuario.<\/li>\n<\/ol>\n<p>Al implementar estas mejoras, nuestro objetivo es crear un sitio web de comercio electr\u00f3nico que ofrezca una experiencia satisfactoria y optimizada para los clientes. Las pruebas y el perfeccionamiento continuos seguir\u00e1n siendo fundamentales para mantener y optimizar el rendimiento del sitio web.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-center\"><div class=\"single-wrapper\" style=\"max-width: 350px;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-119826\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/Diaorva-Diana-Ortiz-designer-prototype-UX.gif\" width=\"270\" height=\"476\" alt=\"\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><figcaption>The blog section came back after detecting it was necessary<\/figcaption><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-10\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-119821\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-after_2.jpg\" width=\"1848\" height=\"903\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-after_2.jpg 1848w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-after_2-300x147.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-after_2-1024x500.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-after_2-768x375.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-after_2-1536x751.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-after_2-350x171.jpg 350w\" sizes=\"(max-width: 1848px) 100vw, 1848px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-119817\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-afater.jpg\" width=\"1920\" height=\"687\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-afater.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-afater-300x107.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-afater-1024x366.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-afater-768x275.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-afater-1536x550.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/sennheiser_ecommerce_diaorva_diana-ortiz-designer-before-afater-350x125.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-11\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-11\" data-row=\"script-row-unique-11\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-11\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-12\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_center_mobile column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding style-color-gyho-bg\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h2\" ><span>Lecciones aprendidas durante el proyecto<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<ul>\n<li style=\"text-align: left;\">Desaf\u00edos de usabilidad: los comentarios y las pruebas de los usuarios revelaron una navegaci\u00f3n no intuitiva y un proceso de pago complejo, lo que gener\u00f3 altas tasas de abandono. Agilizar el recorrido del usuario y simplificar los pasos de pago se convirti\u00f3 en una prioridad.<\/li>\n<li style=\"text-align: left;\">Alineaci\u00f3n de marca: el sitio web anterior carec\u00eda de una alineaci\u00f3n efectiva con el dise\u00f1o de marca de la empresa global, lo que generaba desconfianza en los consumidores a pesar de ser un sitio oficial. Los comentarios de los usuarios y las pautas de la marca enfatizaron la necesidad de un redise\u00f1o para establecer coherencia y reforzar la identidad de la marca. Esto mejorar\u00eda la confianza de los consumidores en el sitio web, lo que dar\u00eda como resultado una mayor participaci\u00f3n y conversiones de los usuarios.<\/li>\n<li style=\"text-align: left;\">Problemas de gesti\u00f3n de inventario: las pruebas descubrieron imprecisiones en el sistema de control de inventario del sitio web, lo que provoc\u00f3 frustraci\u00f3n en los clientes que encontraron art\u00edculos agotados. Mejorar las actualizaciones en tiempo real y evitar la falta de disponibilidad del producto se convirti\u00f3 en un objetivo central.<\/li>\n<li style=\"text-align: left;\">Oportunidades de optimizaci\u00f3n m\u00f3vil: las pruebas m\u00f3viles expusieron la necesidad de una mejor capacidad de respuesta m\u00f3vil. Los comentarios de los usuarios y las m\u00e9tricas de rendimiento enfatizaron la importancia de optimizar la experiencia m\u00f3vil del sitio web para el alto uso m\u00f3vil del p\u00fablico objetivo.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Estos conocimientos guiaron la toma de decisiones, priorizando mejoras para mejorar la usabilidad, alinearse con la marca, mejorar la gesti\u00f3n del inventario y optimizar la capacidad de respuesta m\u00f3vil.<\/p>\n<ol style=\"text-align: left;\">\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-12\" data-row=\"script-row-unique-12\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-12\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-13\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-13\" data-row=\"script-row-unique-13\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-13\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Transforming E-Commerce Experience with a New Website for a Renowned Audio Company's High-Fidelity ProductsClientMundo Sennheiser Year2021 My RoleUI\/UX Designer ToolsAdobe [...]","protected":false},"author":1,"featured_media":119781,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"portfolio_category":[34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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