{"id":120041,"date":"2020-09-21T00:59:14","date_gmt":"2020-09-21T00:59:14","guid":{"rendered":"https:\/\/diana-ortiz.com\/?post_type=portfolio&#038;p=120041"},"modified":"2023-09-22T23:32:07","modified_gmt":"2023-09-22T23:32:07","slug":"campana-sala-uno","status":"publish","type":"portfolio","link":"https:\/\/diana-ortiz.com\/es\/portfolio\/campana-sala-uno\/","title":{"rendered":"Campa\u00f1a de Marketing para cl\u00ednicas oftalmol\u00f3gicas salauno"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-wayh-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-wayh-bg\" style=\"opacity: 0.1;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"font-136269 fontheight-357766\" ><span>Design of Marketing Materials for salauno Ophthalmology Clinic&#8217;s Extensive Marketing Campaign.<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-1 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-5 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Cliente<\/span><\/h3><div><p>salauno<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h4\" ><span>A\u00f1o<\/span><\/h3><div><p>2017-2019<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Funci\u00f3n<\/span><\/h3><div><p>Visual Designer<br \/>\nUI Designer<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Herramientas<\/span><\/h3><div><p>Adobe PS, AI, XD<br \/>\nGoogle Optimize<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Identificaci\u00f3n del Problema Inicial<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Esta fase se realiz\u00f3 a trav\u00e9s de un diagn\u00f3stico por parte del equipo de marketing, basado en conversaciones con el due\u00f1o de la cadena de cl\u00ednicas, as\u00ed como con el personal de marketing interno de la cl\u00ednica.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>El proyecto consisti\u00f3 en:<\/p>\n<ul>\n<li><strong>Landing pages:<\/strong> Landing Pages dedicadas a cada servicio<\/li>\n<li><strong>AB Testing:<\/strong> realizaci\u00f3n de pruebas A\/B con Google Optimize<\/li>\n<li><strong>Mejoras en el sitio web<\/strong> mejora de las p\u00e1ginas de la agenda del sitio web para facilitar una mejor toma de decisiones para los pacientes.<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Objetivo del proyecto<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Aumentar significativamente la cantidad de pacientes que buscan servicios mediante la creaci\u00f3n de p\u00e1ginas de destino dedicadas para cada servicio, optimizando la experiencia del usuario, comunicando de manera efectiva las propuestas de valor \u00fanicas de cada oferta y facilitando el proceso de programaci\u00f3n de citas.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Caracter\u00edsticas<\/strong><\/p>\n<ul>\n<li>Dise\u00f1o adaptable para todos los dispositivos<\/li>\n<li>Botones CTA claros y concisos<\/li>\n<li>Pruebas A\/B con Google Optimize<\/li>\n<li>Contenido centrado en el usuario<\/li>\n<li>Velocidad de carga optimizada<\/li>\n<li>Alineaci\u00f3n de la Marca<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>P\u00fablico objetivo<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Individuos y familias de bajos ingresos:<br \/>\n<\/strong>Los servicios subsidiados a un costo 60% menor pueden resultar particularmente atractivos para personas y familias de bajos ingresos que pueden tener recursos financieros limitados para la atenci\u00f3n m\u00e9dica.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Personas mayores y jubilados:<br \/>\n<\/strong>los adultos mayores, especialmente las personas mayores y los jubilados, a menudo requieren ex\u00e1menes oculares y tratamientos regulares para problemas de visi\u00f3n relacionados con la edad. Los ahorros de costos pueden atraer a este grupo demogr\u00e1fico, muchos de los cuales viven con ingresos fijos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Estudiantes y adultos j\u00f3venes:<\/strong> Los estudiantes y adultos j\u00f3venes, incluidos estudiantes universitarios y profesionales en activo, pueden encontrar atractivos los servicios de atenci\u00f3n oftalmol\u00f3gica de costo reducido. Este grupo demogr\u00e1fico a menudo tiene presupuestos limitados.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-ithsh-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-ithsh-1n7m0yu\">\n<div class=\"flex flex-col text-sm dark:bg-gray-800\">\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-&#091;#444654&#093; gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-19\">\n<div class=\"p-4 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 md:max-w-2xl lg:max-w-&#091;38rem&#093; xl:max-w-3xl }\">\n<div class=\"relative flex w-&#091;calc(100%-50px)&#093; flex-col gap-1 md:gap-3 lg:w-&#091;calc(100%-115px)&#093;\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-&#091;20px&#093; flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Programas comunitarios locales y de extensi\u00f3n:<br \/>\n<\/strong>organizaciones comunitarias locales y programas de extensi\u00f3n que atienden a poblaciones desfavorecidas. La cl\u00ednica puede promover sus servicios subsidiados para llegar a los necesitados dentro de la comunidad.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-5\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Desaf\u00edos o restricciones clave<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Accesibilidad digital:<br \/>\n<\/strong>Garantizar que los materiales y plataformas digitales sean accesibles para las personas con discapacidad es crucial, pero puede plantear desaf\u00edos en t\u00e9rminos de dise\u00f1o y desarrollo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Infraestructura tecnol\u00f3gica:<br \/>\n<\/strong>Es posible que el acceso confiable a Internet y el acceso a dispositivos digitales no est\u00e9n disponibles para todos los pacientes potenciales, lo que afecta su capacidad para acceder e interactuar con materiales de marketing en l\u00ednea.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-6\"><div class=\"row single-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Detalles del Estudio de Investigaci\u00f3n<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>An\u00e1lisis de competidores<br \/>\n<\/strong>Comienza identificando otras cl\u00ednicas de oftalmolog\u00eda o proveedores de atenci\u00f3n m\u00e9dica en la Ciudad de M\u00e9xico que ofrezcan servicios similares, luego analiza su oferta, presencia digital y brechas.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Clientes.<br \/>\n<\/strong>Previamente, el equipo de marketing de salauno hab\u00eda realizado entrevistas y un estudio exhaustivo de sus clientes. Esto signific\u00f3 que ten\u00edamos la ventaja de contar con una base de datos s\u00f3lida y valiosa de informaci\u00f3n sobre las necesidades, preferencias y comportamientos de nuestros clientes potenciales.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Creaci\u00f3n de personas.<br \/>\n<\/strong>Dado que el cliente ten\u00eda datos preexistentes, esto nos proporcion\u00f3 la base para crear personas de usuario, un paso fundamental para avanzar en el proyecto de la p\u00e1gina de destino y dise\u00f1ar la interfaz.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-7\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div id=\"gallery-929188\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-120067  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 79.5%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-3-salauno-diana-ortiz.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-929188\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-3-salauno-diana-ortiz-150x150.jpg\" data-lg-size=\"639-508\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-120067\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-3-salauno-diana-ortiz.jpg\" width=\"639\" height=\"508\" alt=\"Mar\u00eda persona description\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-3-salauno-diana-ortiz.jpg 639w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-3-salauno-diana-ortiz-300x238.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-3-salauno-diana-ortiz-15x12.jpg 15w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-3-salauno-diana-ortiz-350x278.jpg 350w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-120068  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 79.5%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-2-salauno-diana-ortiz.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-929188\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-2-salauno-diana-ortiz-150x150.jpg\" data-lg-size=\"639-508\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-120068\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-2-salauno-diana-ortiz.jpg\" width=\"639\" height=\"508\" alt=\"Joaqu\u00edn persona description\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-2-salauno-diana-ortiz.jpg 639w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-2-salauno-diana-ortiz-300x238.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-2-salauno-diana-ortiz-15x12.jpg 15w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-2-salauno-diana-ortiz-350x278.jpg 350w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-120069  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 79.5%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-1-salauno-diana-ortiz.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-929188\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-1-salauno-diana-ortiz-150x150.jpg\" data-lg-size=\"639-508\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-120069\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-1-salauno-diana-ortiz.jpg\" width=\"639\" height=\"508\" alt=\"Luis persona description\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-1-salauno-diana-ortiz.jpg 639w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-1-salauno-diana-ortiz-300x238.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-1-salauno-diana-ortiz-15x12.jpg 15w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2020\/09\/persona-1-salauno-diana-ortiz-350x278.jpg 350w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-8\"><div class=\"row single-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Dise\u00f1o<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Durante esta etapa, desarroll\u00e9 wireframes, maquetas y prototipos de alta fidelidad<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-9\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div 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900px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-10\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 43.5%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-658657\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-150x150.jpg\" data-lg-size=\"1718-747\"><img decoding=\"async\" class=\"wp-image-120044\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario.jpg\" width=\"1718\" height=\"747\" alt=\"Interfaz de usuario de salauno dise&ntilde;ada por Diana Ortiz\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario.jpg 1718w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-300x130.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-1024x445.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-768x334.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-1536x668.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-18x8.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-350x152.jpg 350w\" sizes=\"(max-width: 1718px) 100vw, 1718px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-11\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div 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300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-small-ui-guide-1024x641.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-small-ui-guide-768x481.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-small-ui-guide-18x12.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-small-ui-guide-350x219.jpg 350w\" sizes=\"(max-width: 1472px) 100vw, 1472px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-11\" data-row=\"script-row-unique-11\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-11\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" 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data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-prototipos-alta-fidelidad-150x150.jpg\" data-lg-size=\"1718-2327\"><img decoding=\"async\" class=\"wp-image-120045\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-prototipos-alta-fidelidad.jpg\" width=\"1718\" height=\"2327\" alt=\"High fidelity prototypes designed by Diana Ortiz\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-prototipos-alta-fidelidad.jpg 1718w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-prototipos-alta-fidelidad-221x300.jpg 221w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-prototipos-alta-fidelidad-756x1024.jpg 756w, 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href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-232466\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web-150x150.jpg\" data-lg-size=\"1718-1682\"><img decoding=\"async\" class=\"wp-image-120047\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web.jpg\" width=\"1718\" height=\"1682\" alt=\"Website design Salauno by Diana Ortiz\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web.jpg 1718w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web-300x294.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web-1024x1003.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web-768x752.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web-1536x1504.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web-12x12.jpg 12w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designerr-interfaz-usuario-blog-sitio-web-350x343.jpg 350w\" sizes=\"(max-width: 1718px) 100vw, 1718px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-13\" data-row=\"script-row-unique-13\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-13\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-14\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Testing o evaluaci\u00f3n<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Aunque una parte importante del dise\u00f1o se bas\u00f3 en evaluaciones heur\u00edsticas (nuestro enfoque principal fue la reserva de citas), realizamos pruebas A\/B utilizando Google Optimize para ajustar elementos como botones e im\u00e1genes. Este proceso iterativo gener\u00f3 cambios y mejoras notables, como se ejemplifica en la siguiente imagen.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-14\" data-row=\"script-row-unique-14\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-14\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-15\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 55%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-634066\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing-150x150.jpg\" data-lg-size=\"1652-909\"><img decoding=\"async\" class=\"wp-image-120050\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing.jpg\" width=\"1652\" height=\"909\" alt=\"AB testing performed with Google Optimize\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing.jpg 1652w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing-300x165.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing-1024x563.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing-768x423.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing-1536x845.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing-18x10.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/salauno-diseno-ux-Diana-Ortiz-Diaorva-Designer-after-A-B-testing-350x193.jpg 350w\" sizes=\"(max-width: 1652px) 100vw, 1652px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><figcaption>AB testing results performed with Google  Optimize<\/figcaption><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-15\" data-row=\"script-row-unique-15\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-15\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-16\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-16\" data-row=\"script-row-unique-16\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-16\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-17\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_center_mobile column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding style-color-gyho-bg\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h2\" ><span>Lecciones aprendidas durante el proyecto<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Toma de decisiones basada en datos:<\/strong> a lo largo del proyecto, nos basamos en los datos y los comentarios de los usuarios para guiar nuestras decisiones, lo que demuestra la importancia del dise\u00f1o centrado en el usuario y el valor de la investigaci\u00f3n y las pruebas continuas.<\/li>\n<li style=\"text-align: left;\"><strong>Dise\u00f1o iterativo:<\/strong> nuestro uso de pruebas A\/B nos permiti\u00f3 tomar decisiones de dise\u00f1o basadas en datos, optimizando elementos como botones e im\u00e1genes para una mayor participaci\u00f3n del usuario y conversiones. Este enfoque iterativo fue fundamental para mejorar la experiencia del usuario y lograr los objetivos del proyecto.<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-17\" data-row=\"script-row-unique-17\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-17\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Design of Marketing Materials for salauno Ophthalmology Clinic's Extensive Marketing Campaign.Clientsalauno Year2017-2019 My RoleVisual Designer UI Designer ToolsAdobe PS, AI, [...]","protected":false},"author":1,"featured_media":120066,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"portfolio_category":[34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>salauno Ophthalmology Clinics Marketing Campaign - Diana Ortiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diana-ortiz.com\/es\/portfolio\/campana-sala-uno\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"salauno Ophthalmology Clinics Marketing Campaign - 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