{"id":120074,"date":"2021-09-23T02:02:33","date_gmt":"2021-09-23T02:02:33","guid":{"rendered":"https:\/\/diana-ortiz.com\/?post_type=portfolio&#038;p=120074"},"modified":"2023-09-26T03:05:04","modified_gmt":"2023-09-26T03:05:04","slug":"karsen-stil-ecommerce-shopify-website","status":"publish","type":"portfolio","link":"https:\/\/diana-ortiz.com\/es\/portfolio\/karsen-stil-ecommerce-shopify-website\/","title":{"rendered":"Tienda en l\u00ednea de ropa y accesorios Karsen Stil"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-wayh-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/diana-ortiz.com\/wp-content\/uploads\/2022\/12\/Karsen-Stil-Website-Design-Diana-Ortiz.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-wayh-bg\" style=\"opacity: 0.1;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"font-136269 fontheight-357766\" ><span>Redesigning the Karsen Stil Clothing Brand Online Store: Enhancing User Experience and Client Empowerment<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-1 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-5 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Cliente<\/span><\/h3><div><p>Karsen Stil<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h4\" ><span>A\u00f1o<\/span><\/h3><div><p>2021<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Funci\u00f3n<\/span><\/h3><div><p>UI Designer<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Herramientas<\/span><\/h3><div><p>Adobe PS, AI, XD<br \/>\nGoogle Jamboard, Monday<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Identificaci\u00f3n del Problema Inicial<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>The initial problem we addressed in the project was that the Karsen Stil website didn&#8217;t offer an efficient and engaging user experience. Users faced challenges with navigation, product search, and the checkout process. Additionally, the brand aimed to expand its online presence and enhance the representation of its values and fashion style on the website.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>El sitio web deb\u00eda cumplir con los siguientes requisitos:<\/p>\n<ul>\n<li><strong>Seamless Purchase Process<\/strong> preventing interruptions in the client&#8217;s buying journey.<\/li>\n<li><strong>Client Empowerment for Self-Management<\/strong>: Leveraging Shopify&#8217;s User-Friendly Interface for Clients to Easily Maintain Their Website<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Objetivo del proyecto<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>The primary goal of the project was to redesign the Karsen Stil website on Shopify to create an exceptional user experience that reflected the brand&#8217;s elegance and quality. It also aimed to improve the conversion of visitors into customers and increase the brand&#8217;s online visibility.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Caracter\u00edsticas<\/strong><\/p>\n<ul>\n<li>Intuitive navigation<\/li>\n<li>Easy product search<\/li>\n<li>Blog section for sharing fashion-related content.<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-4\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>P\u00fablico objetivo<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Local Fashion Enthusiasts.<br \/>\n<\/strong><\/p>\n<p>Women of various ages living in Metepec and nearby areas. Fashion-conscious individuals who appreciate high-quality clothing and are looking for elegant and comfortable fashion choices. They may have previously shopped at the physical store in Metepec.<\/p>\n<p>Likely to browse the website for new arrivals, visit the physical store for in-person shopping, and appreciate local promotions and events.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Online Shoppers Across Mexico<br \/>\n<\/strong><\/p>\n<p>Women of all ages from different regions of Mexico, who prefer the convenience of online shopping and are attracted to modern, stylish, and high-quality fashion. They may be looking for a diverse range of clothing, from casual to formal wear. They are more likely to utilize the website&#8217;s online shopping features, read customer reviews, and explore nationwide shipping options.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-5\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Desaf\u00edos o restricciones clave<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><\/p>\n<ul>\n<li>Client&#8217;s prior negative experiences with websites that hindered their customers ability to succesfully complete purchases<\/li>\n<li>The project was limited to utilizing Shopify&#8217;s basic features and functionalities<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><b>There was a need to realign the visual identity for their online store<\/b>\u00a0with the desired style. The existing visual identity at the time did not adequately reflect the brand&#8217;s image and values. The need for a transformation was evident, with a key focus on modifying the logo and the overall graphic identity.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-6\"><div class=\"row single-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Detalles del Estudio de Investigaci\u00f3n<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>An\u00e1lisis de competidores<br \/>\n<\/strong>A comprehensive competitor analysis was conducted to gain insights into the competitive landscape of similar stores.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Investigaci\u00f3n secundaria.<\/strong> sto incluy\u00f3 art\u00edculos, publicaciones de blog, etc.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-3 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p><strong>Creaci\u00f3n de personas.<\/strong><br \/>\nI crafted fictional personas based on the information provided and thorough research.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-7\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div id=\"gallery-194652\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-120114  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 60%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-194652\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva-150x150.jpg\" data-lg-size=\"1554-932\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-120114\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva.jpg\" width=\"1554\" height=\"932\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva.jpg 1554w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva-300x180.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva-1024x614.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva-768x461.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva-1536x921.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva-18x12.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva-350x210.jpg 350w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-120113  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 60%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-194652\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2-150x150.jpg\" data-lg-size=\"1554-932\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-120113\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2.jpg\" width=\"1554\" height=\"932\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2.jpg 1554w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2-300x180.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2-1024x614.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2-768x461.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2-1536x921.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2-18x12.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_2-350x210.jpg 350w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-120112  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 60%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-194652\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3-150x150.jpg\" data-lg-size=\"1554-932\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-120112\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3.jpg\" width=\"1554\" height=\"932\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3.jpg 1554w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3-300x180.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3-1024x614.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3-768x461.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3-1536x921.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3-18x12.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/persona-ux-Karsen-Stil-Diana-Ortiz-Diaorva_3-350x210.jpg 350w\" sizes=\"(max-width: 1554px) 100vw, 1554px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 61.4%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-667671\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3-150x150.jpg\" data-lg-size=\"1629-1000\"><img decoding=\"async\" class=\"wp-image-120118\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3.jpg\" width=\"1629\" height=\"1000\" alt=\"Online Store Sitemap\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3.jpg 1629w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3-300x184.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3-1024x629.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3-768x471.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3-1536x943.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3-18x12.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-sitemap_3-350x215.jpg 350w\" sizes=\"(max-width: 1629px) 100vw, 1629px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-8\"><div class=\"row single-top-padding no-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Dise\u00f1o<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Durante esta etapa, desarroll\u00e9 wireframes, maquetas y prototipos de alta fidelidad<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-9\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 74.4%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-wireframes-ux.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-512114\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-wireframes-ux-150x150.jpg\" data-lg-size=\"864-643\"><img decoding=\"async\" class=\"wp-image-120128\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-wireframes-ux.jpg\" width=\"864\" height=\"643\" alt=\"Wireframes for the online store\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-wireframes-ux.jpg 864w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-wireframes-ux-300x223.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-wireframes-ux-768x572.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-wireframes-ux-16x12.jpg 16w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-wireframes-ux-350x260.jpg 350w\" sizes=\"(max-width: 864px) 100vw, 864px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 110.3%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-204516\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide-150x150.jpg\" data-lg-size=\"1400-1544\"><img decoding=\"async\" class=\"wp-image-120082\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide.jpg\" width=\"1400\" height=\"1544\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide.jpg 1400w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide-272x300.jpg 272w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide-928x1024.jpg 928w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide-768x847.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide-1393x1536.jpg 1393w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide-11x12.jpg 11w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-guide-350x386.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 81.3%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-183005\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype-150x150.jpg\" data-lg-size=\"1566-1273\"><img decoding=\"async\" class=\"wp-image-120124\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype.jpg\" width=\"1566\" height=\"1273\" alt=\"Online Store Prototype Diana Ortiz UX\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype.jpg 1566w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype-300x244.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype-1024x832.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype-768x624.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype-1536x1249.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype-15x12.jpg 15w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-high-fidelity-prototype-350x285.jpg 350w\" sizes=\"(max-width: 1566px) 100vw, 1566px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-10\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-120081\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-products.jpg\" width=\"1400\" height=\"757\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-products.jpg 1400w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-products-300x162.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-products-1024x554.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-products-768x415.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-products-18x10.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-products-350x189.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-11\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 90.3%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-165177\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page-150x150.jpg\" data-lg-size=\"1400-1264\"><img decoding=\"async\" class=\"wp-image-120080\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page.jpg\" width=\"1400\" height=\"1264\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page.jpg 1400w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page-300x271.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page-1024x925.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page-768x693.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page-13x12.jpg 13w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-page-350x316.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-11\" data-row=\"script-row-unique-11\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-11\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-12\"><div class=\"row limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 99.2%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-150715\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards-150x150.jpg\" data-lg-size=\"1400-1389\"><img decoding=\"async\" class=\"wp-image-120078\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards.jpg\" width=\"1400\" height=\"1389\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards.jpg 1400w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards-300x298.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards-1024x1016.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards-150x150.jpg 150w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards-768x762.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards-12x12.jpg 12w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz-gift-cards-350x347.jpg 350w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-12\" data-row=\"script-row-unique-12\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-12\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-13\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Testing and Client Feedback<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>I conducted a heuristic evaluation for the website instead of user testing because of budget constraints. One notable instance involved an icon representing plus-size clothing. It came to our attention through a client feedback that the icon, as initially designed, conveyed an unintended message.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Some customers perceived it as suggesting that plus-size individuals should conceal their bodies, giving rise to concerns of body-shaming and a lack of empowerment.<\/p>\n<p>In response to this valuable feedback, immediate revisions were made to the icon to ensure it accurately represented the brand&#8217;s commitment to inclusivity and body positivity.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-120131\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-correction-after-feedback_2.jpg\" width=\"956\" height=\"261\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-correction-after-feedback_2.jpg 956w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-correction-after-feedback_2-300x82.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-correction-after-feedback_2-768x210.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-correction-after-feedback_2-18x5.jpg 18w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/09\/Karsen-Stil-Diana-Ortiz-Diaorva-correction-after-feedback_2-350x96.jpg 350w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-13\" data-row=\"script-row-unique-13\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-13\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-14\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_center_mobile column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding style-color-gyho-bg\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h2\" ><span>Lecciones aprendidas durante el proyecto<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<ul>\n<li style=\"text-align: left;\">The appealing design and improved navigation resulted in increased visitor retention.<\/li>\n<li style=\"text-align: left;\">Mobile optimization led to higher conversions among mobile users.<\/li>\n<li style=\"text-align: left;\">The blog section allowed Karsen Stil to share its story and values, strengthening the connection with customers.<\/li>\n<li style=\"text-align: left;\">During the testing phase, an important revelation arose as client feedback shed light on the unintended messaging associated with the icon representing plus-size clothing.<\/li>\n<\/ul>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">In summary, the Karsen Stil website redesign project on Shopify focused on enhancing the user experience, brand representation, and conversion efficiency, resulting in an elegant and effective interface that reflects the brand&#8217;s values.<\/p>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-14\" data-row=\"script-row-unique-14\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-14\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Redesigning the Karsen Stil Clothing Brand Online Store: Enhancing User Experience and Client EmpowermentClientKarsen Stil Year2021 My RoleUI Designer ToolsAdobe [...]","protected":false},"author":1,"featured_media":120077,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"portfolio_category":[34,88],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Karsen Stil Ecommerce Shopify Website - Diana Ortiz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diana-ortiz.com\/es\/portfolio\/karsen-stil-ecommerce-shopify-website\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Karsen Stil Ecommerce Shopify Website - Diana Ortiz\" \/>\n<meta property=\"og:url\" content=\"https:\/\/diana-ortiz.com\/es\/portfolio\/karsen-stil-ecommerce-shopify-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Diana Ortiz\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-26T03:05:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"808\" \/>\n\t<meta property=\"og:image:height\" content=\"632\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/\",\"url\":\"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/\",\"name\":\"Karsen Stil Ecommerce Shopify Website - Diana Ortiz\",\"isPartOf\":{\"@id\":\"https:\/\/diana-ortiz.com\/#website\"},\"datePublished\":\"2021-09-23T02:02:33+00:00\",\"dateModified\":\"2023-09-26T03:05:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/diana-ortiz.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/diana-ortiz.com\/portfolio\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Karsen Stil Ecommerce Shopify Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/diana-ortiz.com\/#website\",\"url\":\"https:\/\/diana-ortiz.com\/\",\"name\":\"Diana Ortiz UX Portfolio\",\"description\":\"UX and Graphic Designer transforms Ideas into Functional Solutions.\",\"publisher\":{\"@id\":\"https:\/\/diana-ortiz.com\/#\/schema\/person\/52750d1f77ec9dd18a99470d633407f9\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/diana-ortiz.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/diana-ortiz.com\/#\/schema\/person\/52750d1f77ec9dd18a99470d633407f9\",\"name\":\"Diana Ortiz UX\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/diana-ortiz.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/favicon-Diana-Ortiz.jpg\",\"contentUrl\":\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/favicon-Diana-Ortiz.jpg\",\"width\":200,\"height\":200,\"caption\":\"Diana Ortiz UX\"},\"logo\":{\"@id\":\"https:\/\/diana-ortiz.com\/#\/schema\/person\/image\/\"},\"description\":\"UX and Graphic Designer\",\"sameAs\":[\"https:\/\/diana-ortiz.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Karsen Stil Ecommerce Shopify Website - Diana Ortiz","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/diana-ortiz.com\/es\/portfolio\/karsen-stil-ecommerce-shopify-website\/","og_locale":"es_MX","og_type":"article","og_title":"Karsen Stil Ecommerce Shopify Website - Diana Ortiz","og_url":"https:\/\/diana-ortiz.com\/es\/portfolio\/karsen-stil-ecommerce-shopify-website\/","og_site_name":"Diana Ortiz","article_modified_time":"2023-09-26T03:05:04+00:00","og_image":[{"width":808,"height":632,"url":"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/09\/karsen-stil-ux-ui-Diana-Ortiz.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/","url":"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/","name":"Karsen Stil Ecommerce Shopify Website - Diana Ortiz","isPartOf":{"@id":"https:\/\/diana-ortiz.com\/#website"},"datePublished":"2021-09-23T02:02:33+00:00","dateModified":"2023-09-26T03:05:04+00:00","breadcrumb":{"@id":"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/diana-ortiz.com\/portfolio\/karsen-stil-ecommerce-shopify-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/diana-ortiz.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/diana-ortiz.com\/portfolio\/"},{"@type":"ListItem","position":3,"name":"Karsen Stil Ecommerce Shopify Website"}]},{"@type":"WebSite","@id":"https:\/\/diana-ortiz.com\/#website","url":"https:\/\/diana-ortiz.com\/","name":"Diana Ortiz UX Portfolio","description":"UX and Graphic Designer transforms Ideas into Functional Solutions.","publisher":{"@id":"https:\/\/diana-ortiz.com\/#\/schema\/person\/52750d1f77ec9dd18a99470d633407f9"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/diana-ortiz.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"},{"@type":["Person","Organization"],"@id":"https:\/\/diana-ortiz.com\/#\/schema\/person\/52750d1f77ec9dd18a99470d633407f9","name":"Diana Ortiz UX","image":{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/diana-ortiz.com\/#\/schema\/person\/image\/","url":"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/favicon-Diana-Ortiz.jpg","contentUrl":"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2023\/07\/favicon-Diana-Ortiz.jpg","width":200,"height":200,"caption":"Diana Ortiz UX"},"logo":{"@id":"https:\/\/diana-ortiz.com\/#\/schema\/person\/image\/"},"description":"UX and Graphic Designer","sameAs":["https:\/\/diana-ortiz.com"]}]}},"_links":{"self":[{"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/portfolio\/120074"}],"collection":[{"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/comments?post=120074"}],"version-history":[{"count":45,"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/portfolio\/120074\/revisions"}],"predecessor-version":[{"id":120134,"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/portfolio\/120074\/revisions\/120134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/media\/120077"}],"wp:attachment":[{"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/media?parent=120074"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/diana-ortiz.com\/es\/wp-json\/wp\/v2\/portfolio_category?post=120074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}