{"id":4140,"date":"2021-12-16T15:51:24","date_gmt":"2021-12-16T15:51:24","guid":{"rendered":"https:\/\/undsgn.com\/uncode\/?post_type=portfolio&#038;p=4140"},"modified":"2023-09-21T01:14:32","modified_gmt":"2023-09-21T01:14:32","slug":"branding-strategy-marketing-agency","status":"publish","type":"portfolio","link":"https:\/\/diana-ortiz.com\/es\/portfolio\/branding-strategy-marketing-agency\/","title":{"rendered":"Dise\u00f1o de Branding de la Agencia INTO"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div data-parent=\"true\" class=\"vc_row style-color-wayh-bg row-container\" id=\"row-unique-0\"><div class=\"row-background background-element\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"background-inner\" style=\"background-image: url(https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/INTO-Diana-Ortiz.jpg);background-repeat: no-repeat;background-position: center center;background-attachment: scroll;background-size: cover;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-bg-overlay style-color-wayh-bg\" style=\"opacity: 0.1;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\" data-height-ratio=\"full\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-0\" data-row=\"script-row-unique-0\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-0\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-1\"><div class=\"row col-double-gutter quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-6 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h1 class=\"font-136269 fontheight-357766\" ><span>Una solicitud de redise\u00f1o de logotipo que revel\u00f3 una necesidad mayor: Branding<\/span><\/h1><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-1 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-5 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Compa\u00f1\u00eda<\/span><\/h3><div><p>INTO Consultancy<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Fecha<\/span><\/h3><div><p>2022 - 2023<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Funci\u00f3n<\/span><\/h3><div><p>Estratega de marca<br \/>\nDirector de dise\u00f1o<br \/>\nDise\u00f1ador UX\/UI<br \/>\nIlustradora<br \/>\nDise\u00f1adora gr\u00e1fico<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Herramientas<\/span><\/h3><div><p>Adobe PS, AI, XD, AE, Figma<br \/>\nMiro, Monday<br \/>\nGoogle Forms<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Deliverables<\/span><\/h3><div><p>BrandBook<br \/>\nOnline Brand Platform<br \/>\nWebsite Design<br \/>\nBrand collaterals<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 col-sm-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"font-136269 h4\" ><span>Equipo<\/span><\/h3><div><p>Aledalil Matamoros<br \/>\nYeisuly G\u00f3mez<br \/>\nDiana Ortiz<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-1\" data-row=\"script-row-unique-1\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-1\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-2\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Identificaci\u00f3n del Problema Inicial<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Fui el primer empleado de una agencia de marketing digital que se especializa en ayudar a las empresas a aumentar su presencia en l\u00ednea. Fui testigo del recorrido de la agencia desde su fundaci\u00f3n, crecimiento, errores, \u00e9xitos, evoluci\u00f3n y transformaci\u00f3n. Fui tanto participante como observadora, lo cual fue una experiencia emocionante y gratificante.<\/p>\n<p>Parad\u00f3jicamente, una cosa permaneci\u00f3 constante: la agencia rara vez invirti\u00f3 en s\u00ed misma, a pesar de que ofrec\u00eda servicios para ayudar a las empresas a hacer precisamente eso. Claro, parec\u00eda que siempre ten\u00edamos demasiado trabajo que hacer, pero observ\u00e9 que esto llev\u00f3 a algunos clientes potenciales a ser esc\u00e9pticos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Entonces, cuando los due\u00f1os de la agencia se acercaron a m\u00ed para pedirme que redise\u00f1ara el logotipo que hab\u00eda dise\u00f1ado apresuradamente a\u00f1os atr\u00e1s. Escuch\u00e9 sus necesidades y me di cuenta de que quer\u00edan reflejar la evoluci\u00f3n y transformaci\u00f3n de la agencia. Suger\u00ed que aprovech\u00e1ramos esta oportunidad para crear una identidad de marca que ayudar\u00eda a la agencia a destacarse de sus competidores y finalmente llenar ese vac\u00edo que siempre observ\u00e9.<\/p>\n<p>Me alegr\u00f3 que despu\u00e9s de tanto tiempo se reconociera la necesidad de definir los elementos b\u00e1sicos del branding de la agencia, y afortunadamente mi equipo y yo confi\u00e1bamos en que podr\u00edamos resolver la parte visual de este proyecto, pero para el resto, necesitar\u00edamos aprender. y trabajar de forma multidisciplinar.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-2\" data-row=\"script-row-unique-2\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-2\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-3\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light font-136269\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 fontheight-357766\" ><span>Objetivo del proyecto<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Construir una marca INTO fuerte y cohesiva recopilando y generando todos los elementos necesarios, incluida la historia, la misi\u00f3n, la visi\u00f3n y los valores, las personas, el recorrido del cliente, la personalidad de la marca, la diferenciaci\u00f3n de la marca, la voz, el tono, el lema y los esl\u00f3ganes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 col-md-50 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>En cuanto a lo visual, nuestro objetivo era construir una marca INTO fuerte y cohesiva incorporando todos los elementos gr\u00e1ficos necesarios, incluidos colores del logotipo, tipograf\u00eda, elementos gr\u00e1ficos, fotograf\u00edas, papeler\u00eda corporativa, un sitio web y una variedad de aplicaciones como tazas, cuadernos, bolsas, fondos de pantalla, presentaciones y plantillas para redes sociales.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-3\" data-row=\"script-row-unique-3\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-3\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-letaral section-lateral row-horizontal-display overflow-hidden shape-bg additions row-container\" id=\"row-unique-4\"><div class=\"row unequal quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-middle pos-center align_center column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_center column_child col-lg-12 half-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" style=\" max-width:804px;\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>El proceso de dise\u00f1o<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column text-lead\" ><p>El Doble Diamante representa tanto la flexibilidad como la estructura que necesit\u00e1bamos para obtener resultados. Pude colaborar con mi equipo y compa\u00f1eros de trabajo en las etapas iniciales del proyecto y al mismo tiempo garantizar un enfoque espec\u00edfico y estructurado para el proceso de dise\u00f1o. Utilizamos personajes compradores, identificamos puntos d\u00e9biles y creamos una identidad de marca y materiales de dise\u00f1o integrales.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><img decoding=\"async\" class=\"wp-image-118957\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/double-diamond-design-thinking-model-Diana-Ortiz.png\" width=\"842\" height=\"466\" alt=\"Double Diamond Design Thinking\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/double-diamond-design-thinking-model-Diana-Ortiz.png 842w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/double-diamond-design-thinking-model-Diana-Ortiz-300x166.png 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/double-diamond-design-thinking-model-Diana-Ortiz-768x425.png 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/double-diamond-design-thinking-model-Diana-Ortiz-350x194.png 350w\" sizes=\"(max-width: 842px) 100vw, 842px\" \/><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div class=\"vc_row row-internal row-container\"><div class=\"row col-double-gutter row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_center_mobile column_child col-lg-3 col-md-25 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h4\" ><span>Descubrir<\/span><\/h3><div class=\"text-top-reduced\"><p>Entrevistas con los stakeholders<br \/>\nInvestigaci\u00f3n exploratoria<br \/>\nTalleres<br \/>\nMapas de afinidad<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left align_center_mobile column_child col-lg-3 col-md-25 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h4\" ><span>Definir<\/span><\/h3><div class=\"text-top-reduced\"><p>Personas del comprador<br \/>\nCustomer Journey<br \/>\nMapas de afinidad<br \/>\nClasificaci\u00f3n de tarjetas<br \/>\nInformaci\u00f3n de marca<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left align_center_mobile column_child col-lg-3 col-md-25 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h4\" ><span>Desarrollar<\/span><\/h3><div class=\"text-top-reduced\"><p>Ideaci\u00f3n<br \/>\nWireframes<br \/>\nInvestigaci\u00f3n visual<br \/>\nDise\u00f1o visual<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left align_center_mobile column_child col-lg-3 col-md-25 single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h4\" ><span>Entregar<\/span><\/h3><div class=\"text-top-reduced\"><p>Finalizar dise\u00f1o<br \/>\nBrandbook<br \/>\nPlantillas de dise\u00f1o<br \/>\nPrototipos de alta fidelidad<\/p>\n<\/div><\/div><div class=\"clear\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-4\" data-row=\"script-row-unique-4\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-4\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-wayh-bg row-container\" id=\"row-unique-5\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Descubrir  y definir<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Durante las fases de descubrimiento y definici\u00f3n del proyecto de dise\u00f1o, realizamos entrevistas a las partes interesadas e investigaciones exploratorias para comprender las motivaciones de los propietarios, as\u00ed como recopilar la historia, la misi\u00f3n, la visi\u00f3n y los valores del negocio. Junto con nuestro equipo de marketing, estudiamos a nuestros clientes actuales para desarrollar personas compradoras y mapas del recorrido del cliente.<\/p>\n<p>Mediante talleres y diagramas de afinidad definimos la personalidad de la marca, la diferenciaci\u00f3n de la marca, los servicios, la voz y el tono y el eslogan. Este proceso tambi\u00e9n nos permiti\u00f3 identificar puntos d\u00e9biles y necesidades de los usuarios, que influyeron en nuestras decisiones de dise\u00f1o en el futuro.<\/p>\n<\/div><div id=\"gallery-4830056-514\" class=\"un-media-gallery cssgrid-system cssgrid-general-light grid-general-light cssgrid-753273\">\n\t\t\t\t\t\n\t\n\t<div class=\"cssgrid-wrapper grid-wrapper cssgrid-double-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"cssgrid-container grid-container cssgrid-layout\" >\n<div class=\"tmb tmb-grid tmb-iso-h4 img-round img-round-xs tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-shadowed tmb-media-shadowed-lg tmb-id-118561  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" data-cursor=\"icon-accent\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-4830056-514\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118561\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/interviews-workshops-diana-ortiz-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-grid tmb-iso-h4 img-round img-round-xs tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-shadowed tmb-media-shadowed-lg tmb-id-118560  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" data-cursor=\"icon-accent\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-4830056-514\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118560\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/internal-external-diaorva-1-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-grid tmb-iso-h4 img-round img-round-xs tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-shadowed tmb-media-shadowed-lg tmb-id-118558  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" data-cursor=\"icon-accent\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-4830056-514\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118558\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/buyer-personas-1-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-grid tmb-iso-h4 img-round img-round-xs tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-shadowed tmb-media-shadowed-lg tmb-id-118559  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" data-cursor=\"icon-accent\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-4830056-514\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118559\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/customer-journey-Diana-Ortiz-1-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-grid tmb-iso-h4 img-round img-round-xs tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-shadowed tmb-media-shadowed-lg tmb-id-118557  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" data-cursor=\"icon-accent\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-4830056-514\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118557\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Brand-Personality-workshop-Diana-Ortiz-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-grid tmb-iso-h4 img-round img-round-xs tmb-light tmb-overlay-middle tmb-overlay-text-left tmb-shadowed tmb-media-shadowed-lg tmb-id-118562  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" data-cursor=\"icon-accent\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-4830056-514\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"5\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118562\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1.jpg\" width=\"1920\" height=\"1280\" alt=\"An image that shows different recommendations for social media categories\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/social-media-category-workshop-1-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-5\" data-row=\"script-row-unique-5\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-5\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-6\"><div class=\"row quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span><\/p><\/span><span><h2 style=\"text-align: left;\">Desarrollar<\/h2><\/span><span><p><\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Durante la fase de desarrollo, mi equipo, Aly y Yei, y yo trabajamos juntos con paneles de estado de \u00e1nimo para explorar varios estilos y elementos visuales que estaban en l\u00ednea con la investigaci\u00f3n anterior. Con base en esto, comenc\u00e9 a trabajar en Stylescape, que es un material que ayuda a establecer la apariencia general de la marca. Presentamos esto a todo el equipo para asegurarnos de que todos estuvieran alineados con la direcci\u00f3n del dise\u00f1o.<\/p>\n<p>Una vez que hicimos los ajustes necesarios al Stylescape, comenzamos a trabajar en varios proyectos simult\u00e1neamente. Mientras Yei y Aly trabajaban en varias opciones de logotipos y maquetas, yo trabaj\u00e9 en wireframes para el sitio web y el sitio de pautas de marca, as\u00ed como en p\u00e1ginas maestras b\u00e1sicas para el Manual de marca impreso.<\/p>\n<p>Cuando tuvimos versiones del logotipo que estaban suficientemente desarrolladas, se las presentamos al equipo. Aunque ya ten\u00edamos una versi\u00f3n que consider\u00e1bamos que mejor se alineaba con la personalidad de la marca, realizamos una encuesta interna para conocer las percepciones de otras personas. Curiosamente, la encuesta tambi\u00e9n favoreci\u00f3 el logotipo que consideramos la mejor opci\u00f3n.<\/p>\n<\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-img-ratio tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-736964\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer-150x150.jpg\" data-lg-size=\"1920-1280\"><img decoding=\"async\" class=\"wp-image-118569\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/stylescapes-Diana-Ortiz-designer-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction.jpg\" class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_single-183471\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction-150x150.jpg\" data-lg-size=\"1920-1280\"><img decoding=\"async\" class=\"wp-image-118881\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction.jpg\" width=\"1920\" height=\"1280\" alt=\"DIfferent logo versions to show the design process\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-process-refinement-Diana-Ortiz-direction-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<p style=\"text-align: left;\">El dise\u00f1o del logo sigui\u00f3 un proceso que se puede visualizar en el ejemplo. Puedes ver una de las primeras versiones dise\u00f1adas por Aly, pero despu\u00e9s de aplicar algunos ajustes para alinearse con la personalidad y la direcci\u00f3n del dise\u00f1o de la marca, el logo se volvi\u00f3 m\u00e1s pulido y refinado. Esto estaba en l\u00ednea con la personalidad de la marca que ya hab\u00edamos definido en esta etapa.<\/p>\n<p>\n<\/div>\n<div class=\"uncode-twentytwenty\" >\n\t<div class=\"twentytwenty-container\">\n\t\t<img decoding=\"async\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-first-proposal.jpg\"  width=\"1366\" height=\"768\">\n\t\t<img decoding=\"async\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/logo-after-adjustments.jpg\" width=\"1366\" height=\"768\">\n\t<\/div>\n<\/div>\n<div class=\"uncode-single-media  text-left\"><div class=\"single-wrapper\" style=\"max-width: 100%;\"><div class=\"tmb tmb-light  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\"><div class=\"t-inside\"><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"uncode-single-media-wrapper\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer.jpg\" class=\"pushed\" data-caption=\"\" data-lbox=\"ilightbox_single-499351\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer-150x150.jpg\" data-lg-size=\"1920-1280\"><img decoding=\"async\" class=\"wp-image-118572\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/Prototipo-Diana-Ortiz-Designer-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-6\" data-row=\"script-row-unique-6\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-6\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-wayh-bg row-container\" id=\"row-unique-7\"><div class=\"row col-double-gutter quad-top-padding quad-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2 text-color-xsdn-color\" ><span>Entregar<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h6 class=\"fontsize-160000 fontspace-135905 text-color-gyho-color text-uppercase\" ><span>EL RESULTADO<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-4 half-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"fontsize-155944\" ><span>Branding<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-single desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-2 tablet-hidden mobile-hidden single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Adem\u00e1s del logotipo, creamos un sistema de identidad gr\u00e1fica integral que inclu\u00eda pautas de uso del logotipo, una paleta de colores con nombres espec\u00edficos, tipograf\u00eda, una variedad de \u00edconos, patrones, fotograf\u00edas, gr\u00e1ficos y recomendaciones para presentaciones y dise\u00f1o de sitios web. Tambi\u00e9n incluimos todo el contenido de investigaci\u00f3n y trabajo que hicimos para la creaci\u00f3n de la marca, como la historia, misi\u00f3n, visi\u00f3n, valores, diferenciadores, personalidad, voz y tono de la empresa.<\/p>\n<p>Aly se centr\u00f3 en perfeccionar el logotipo y crear varias aplicaciones, incluidas animaciones y plantillas de redes sociales. Mientras tanto, Yei utiliz\u00f3 h\u00e1bilmente el dise\u00f1o establecido en el archivo de InDesign de la etapa anterior para completar el dise\u00f1o editorial del documento.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div id=\"gallery-126593\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper double-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118576  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118576\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_01-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118577  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118577\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_02-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118578  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118578\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_03-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118580  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118580\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_10-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118581  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118581\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_12-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118582  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_30-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_30-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_30-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_30-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_30-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118587  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_32-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_32-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_32-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_32-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_32-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118588  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_49-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_49-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_49-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_49-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_49-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118589  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_37-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_37-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_37-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_37-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_37-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118590  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_38-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_38-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_38-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_38-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_38-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118592  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_42-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_42-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_42-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_42-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_42-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118594  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_43-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_43-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_43-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_43-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_43-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118595  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_44-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_44-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_44-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_44-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_44-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118596  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_48-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_48-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_48-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_48-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_48-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118597  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"18\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118597\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_51-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118601  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"19\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118601\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_59-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118602  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_60-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_60-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_60-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_60-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_60-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118603  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"21\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118603\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_63-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118605  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_68-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_68-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_68-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_68-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_68-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118606  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 70.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-126593\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73-150x150.jpg\" data-lg-size=\"1920-1358\" data-lb-index=\"23\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118606\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73.jpg\" width=\"1920\" height=\"1358\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73-300x212.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73-1024x724.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73-768x543.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73-1536x1086.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/18-02-2022-INTO-2-Manual-Identidad_Page_73-350x248.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-7\" data-row=\"script-row-unique-7\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-7\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row style-color-wayh-bg row-container\" id=\"row-unique-8\"><div class=\"row col-double-gutter double-top-padding double-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 half-internal-gutter\"><div class=\"uncol style-dark\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h6 class=\"fontsize-160000 fontspace-135905 text-color-gyho-color text-uppercase\" ><span>DISE\u00d1O UI<\/span><\/h6><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_row row-internal row-container\"><div class=\"row row-child\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-4 half-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"fontsize-155944\" ><span>Sitio web<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"empty-space empty-single desktop-hidden\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-2 tablet-hidden mobile-hidden single-internal-gutter\"><div class=\"uncol style-light\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column pos-top pos-center align_left column_child col-lg-6 single-internal-gutter\"><div class=\"uncol style-dark\" ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"uncode_text_column\" ><p>Con los elementos clave de la marca de la agencia en mente, inici\u00e9 el proceso de dise\u00f1o del sitio web explorando su arquitectura y creando un mapa del sitio, utilizando clasificaci\u00f3n de tarjetas para definir con precisi\u00f3n la secci\u00f3n de servicio. Una vez que tuvimos una base s\u00f3lida, presentamos los esquemas iniciales a las partes interesadas y a los miembros de la agencia para recibir comentarios. Posteriormente, desarroll\u00e9 prototipos de alta fidelidad. El sitio web fue dise\u00f1ado para ser escalable y actualmente se encuentra en desarrollo.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"empty-space empty-single\" ><span class=\"empty-space-inner\"><\/span><\/div>\n<div id=\"gallery-427852\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"480\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118616  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/card-sorting-diana-ortiz-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/card-sorting-diana-ortiz-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/card-sorting-diana-ortiz-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/card-sorting-diana-ortiz-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118620  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a 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https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118619  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-427852\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"2\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118619\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer.jpg\" width=\"1920\" height=\"1280\" alt=\"User interface style guide elements\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/UI-Style-Guide-diana-ortiz-designer-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118617  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-427852\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"3\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118617\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118618  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-427852\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"4\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118618\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2.jpg\" width=\"1920\" height=\"1280\" alt=\"High fidelity prototypes of the service, contact, and cases pages.\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/high-fidelity-prototypes-diana-ortiz-2-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118621  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-427852\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"5\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118621\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3.jpg\" width=\"1920\" height=\"1280\" alt=\"Image showcasing high fidelity prototypes for the Blog and Services sections of an agency's website\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframes-diana-ortiz-3-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-8\" data-row=\"script-row-unique-8\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-8\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-9\"><div class=\"row triple-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell no-block-padding\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h2 class=\"h2\" ><span>Problemas adicionales y sus soluciones.<\/span><\/h2><\/div><div class=\"clear\"><\/div><\/div><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h3\" ><span>Una alternativa a la Plataforma de Pautas de Branding.<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>Durante el proceso de planificaci\u00f3n, detect\u00e9 que la mejor manera de poner a disposici\u00f3n de todos los Lineamientos de Marca ser\u00eda a trav\u00e9s de una plataforma online donde tanto los empleados como los colaboradores externos pudieran consultar todos los lineamientos y tambi\u00e9n descargar activos, como presentaciones, plantillas de word y logotipos. en todas sus versiones, etc.<\/p>\n<p>A pesar del acuerdo inicial de que la plataforma se entregar\u00eda a tiempo, qued\u00f3 claro que el equipo de desarrollo enfrentaba desaf\u00edos debido a una sobreabundancia de proyectos de clientes que ten\u00edan prioridad sobre el trabajo interno. Despu\u00e9s de evaluar la situaci\u00f3n, llegu\u00e9 a la conclusi\u00f3n de que no ser\u00eda factible cumplir con el plazo requerido para completar el sitio web.<\/p>\n<p>Decid\u00ed crear un sitio de SharePoint para compartir materiales de forma colaborativa. Aunque no ten\u00eda la interfaz ni la facilidad de uso que hab\u00eda planeado, aun as\u00ed cumpli\u00f3 su prop\u00f3sito y fue ampliamente utilizado, solucionando uno de los problemas que surgieron.<\/p>\n<\/div><div id=\"gallery-174074\" class=\"un-media-gallery isotope-system isotope-general-light grid-general-light\">\n\t\t\t\t\t\n\t\n\t<div class=\"isotope-wrapper grid-wrapper single-gutter\" >\n\t\t\t\t\t\t\t\t\t<div class=\"isotope-container isotope-layout style-masonry\" data-type=\"masonry\" data-layout=\"masonry\" data-lg=\"1000\" data-md=\"600\" data-sm=\"600\">\n<div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118876  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-174074\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"0\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118876\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines.jpg\" width=\"1920\" height=\"1280\" alt=\"The first wireframe for a Brand Guidelines website created in Figma, alongside a High Fidelity Prototype developed with Adobe XD.\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/wireframe-prototype-brand-guidelines-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><div class=\"tmb tmb-iso-w4 tmb-iso-h4 tmb-light tmb-overlay-text-anim tmb-overlay-anim tmb-overlay-middle tmb-overlay-text-left tmb-image-anim tmb-bordered tmb-id-118877  tmb-media-first tmb-media-last tmb-content-overlay tmb-no-bg tmb-lightbox\" ><div class=\"t-inside no-anim\" ><div class=\"t-entry-visual\"><div class=\"t-entry-visual-tc\"><div class=\"t-entry-visual-cont\"><div class=\"dummy\" style=\"padding-top: 66.7%;\"><\/div><a href=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz.jpg\"  class=\"pushed\" data-active=\"1\" data-lbox=\"ilightbox_gallery-174074\" data-external-thumb-image=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz-150x150.jpg\" data-lg-size=\"1920-1280\" data-lb-index=\"1\"><div class=\"t-entry-visual-overlay\"><div class=\"t-entry-visual-overlay-in style-dark-bg\" style=\"opacity: 0.5;\"><\/div><\/div><img decoding=\"async\" class=\"wp-image-118877\" src=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz.jpg\" width=\"1920\" height=\"1280\" alt=\"\" srcset=\"https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz.jpg 1920w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz-300x200.jpg 300w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz-1024x683.jpg 1024w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz-768x512.jpg 768w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz-1536x1024.jpg 1536w, https:\/\/diana-ortiz.com\/wp-content\/uploads\/2021\/12\/alternative-website-sharepoint-Diana-Ortiz-350x233.jpg 350w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\t\n\t\n<\/div>\n\n<div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h3\" ><span>Durante proyectos desafiantes, incluso si su equipo ha demostrado su valor a trav\u00e9s de su trabajo, es posible que a\u00fan duden de s\u00ed mismos.<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><p>El proyecto era significativamente m\u00e1s grande que el tama\u00f1o de nuestro equipo. Esto a menudo hac\u00eda que mi equipo se sintiera presionado debido a la responsabilidad de crear la marca para la agencia y el aprendizaje acelerado requerido para ejecutar nuevas tareas.<\/p>\n<p>Un ejemplo de desaf\u00edo que enfrentamos fue el dise\u00f1o de materiales que cumplieran con los requisitos del sistema gr\u00e1fico. Encontr\u00e9 que las dificultades se deb\u00edan a una falta de comprensi\u00f3n de los elementos fundamentales que generan coherencia. Como resultado, percib\u00ed frustraci\u00f3n e incertidumbre respecto de los ajustes espec\u00edficos que solicitaba.<\/p>\n<p>Para abordar esto, le record\u00e9 a mi equipo cu\u00e1n grande hab\u00eda sido el proceso y cu\u00e1n bueno hab\u00eda sido su trabajo hasta ese momento. Le expliqu\u00e9 lo mejor que pude lo que significaba coherencia y c\u00f3mo pod\u00edamos lograrla. Tambi\u00e9n ped\u00ed paciencia ya que intentar unir todas las piezas era complejo. Al final, aunque crear este sistema fue un desaf\u00edo, finalmente gener\u00f3 una sensaci\u00f3n de satisfacci\u00f3n al aprender tanto y completar el proyecto. Adquirimos nuevas habilidades y pudimos resolver un gran problema como un equipo peque\u00f1o.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-9\" data-row=\"script-row-unique-9\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-9\"));<\/script><\/div><\/div><\/div><div data-parent=\"true\" class=\"vc_row row-container\" id=\"row-unique-10\"><div class=\"row single-top-padding single-bottom-padding single-h-padding limit-width row-parent\"><div class=\"wpb_row row-inner\"><div class=\"wpb_column pos-top pos-center align_left align_center_mobile column_parent col-lg-12 single-internal-gutter\"><div class=\"uncol style-light\"  ><div class=\"uncoltable\"><div class=\"uncell single-block-padding style-color-gyho-bg\" ><div class=\"uncont\" ><div class=\"vc_custom_heading_wrap\"><div class=\"heading-text el-text\" ><h3 class=\"h2\" ><span>Lecciones aprendidas durante el proyecto<\/span><\/h3><\/div><div class=\"clear\"><\/div><\/div><div class=\"uncode_text_column\" ><\/p>\n<ul>\n<li style=\"text-align: left;\">Confi\u00e9 en mi diagn\u00f3stico, que era que la agencia no requer\u00eda un redise\u00f1o de logotipo, sino un enfoque de marca a trav\u00e9s de una escucha activa y una cuidadosa consideraci\u00f3n de las necesidades reales. Esto implic\u00f3 cambiar la opini\u00f3n de los propietarios, pero yo ten\u00eda confianza en mi evaluaci\u00f3n.<\/li>\n<li style=\"text-align: left;\">Durante este proyecto, aunque conceptualmente sab\u00eda que no necesitaba saberlo todo para abordar un problema, lo demostr\u00e9 al seleccionar y aprender a aplicar un proceso que implicaba dividir las tareas en partes manejables y luego estudiar y aprender nuevos conceptos para cada una de estas piezas, pude trabajar junto con mi equipo para entregar exitosamente el proyecto.<\/li>\n<li style=\"text-align: left;\">Adem\u00e1s, descubr\u00ed que adaptar los procesos para abordar cuestiones espec\u00edficas es esencial ya que cada problema presenta desaf\u00edos \u00fanicos. Como este no era s\u00f3lo un proyecto de dise\u00f1o, utilic\u00e9 diferentes recursos y herramientas para garantizar un resultado completo.<\/li>\n<li style=\"text-align: left;\">Cada paso del proyecto me ense\u00f1\u00f3 algo nuevo. Aprend\u00ed a crear no solo aspectos visuales de la marca, sino tambi\u00e9n los fundamentos de la marca y las pautas editoriales. Como parte de ello, tuve que entrevistar y realizar talleres con los propietarios y colegas de varios departamentos para recopilar informaci\u00f3n y conocimientos.<\/li>\n<li style=\"text-align: left;\">Adem\u00e1s, me sent\u00ed m\u00e1s c\u00f3modo movi\u00e9ndome con mi equipo en la incertidumbre y cambiando de opini\u00f3n para lograr completar tareas y objetivos que de otro modo no se habr\u00edan completado, incluso si esto significara sacrificar el refinamiento por los resultados.<\/li>\n<li style=\"text-align: left;\">Como se trataba de un proyecto interno, no est\u00e1bamos limitados por el presupuesto sino por el tiempo. Esto me permiti\u00f3 trabajar en aspectos que me encantar\u00eda explorar con todos los proyectos, pero no es posible.<\/li>\n<\/ul>\n<p>\n<\/div><\/div><\/div><\/div><\/div><\/div><script id=\"script-row-unique-10\" data-row=\"script-row-unique-10\" type=\"text\/javascript\" class=\"vc_controls\">UNCODE.initRow(document.getElementById(\"row-unique-10\"));<\/script><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Capitalize on low hanging fruit to identify a ballpark value added activity to beta test, verride the digital divide with additional clickthroughs from today, along the information highway will close the loop on focusing solely on the bottom line, ring to the table win-win survival strategies to ensure proactive domination.<\/p>","protected":false},"author":1,"featured_media":118539,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":[],"portfolio_category":[32,34,88],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INTO Agency Branding Design - Diana Ortiz<\/title>\n<meta name=\"description\" content=\"A branding strategy, UX\/UI design and Branding creation case. Personas, customer journey, user-centered design for a marketing agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diana-ortiz.com\/es\/portfolio\/branding-strategy-marketing-agency\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTO Agency Branding Design - Diana Ortiz\" \/>\n<meta property=\"og:description\" content=\"A branding strategy, UX\/UI design and Branding creation case. 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